Consumer Driven HR and Employee Engagement: Rethinking Technology, Workspace Design and the Role of HR Working Group | Hosted by Procter & Gamble | June 10, 2020 | Boston, MA

Wednesday | June 10, 2020

LOCATION: Procter & Gamble | 1 Gillette Park | Boston, MA 02127

There are a great many forces at work shaping employees perceptions of their current employer and impacting their engagement with their organizations. First, as economies around the world continue to shift, we are seeing increased competition for talent, particularly highly skilled employees and those in hot occupations. Second, employees’ expectations of their employers are also increasingly impacted by their experiences as consumers. In our daily lives, we’ve become used to shaping our own experiences using technology (apps), new business models (Uber) and through feedback (Yelp). Consumers have more opportunities than ever before to shape and influence their experiences and interactions with products, organizations and with each other and have come to expect simplicity, intuitiveness, a seamless user-experience and continuous improvement. Employees expect this same type of experience in the workplace.

This working group will explore how these forces are impacting employees’ expectations and how companies are starting to rethink how to engage core employee populations. Key topics that the session will cover include:

  • What principles do we apply to providing enhanced value and building relationships with customers that can be applied to our workforce?
  • How are companies creating a more personalized experience in order to impact and increase employee engagement?
  • How are companies involving employees in co-creating the workplace, including seeking their input on design of HR practices, investments in technology, or design of the physical workspace?
  • How is technology leveraged to enable the ideal employee experience to enhance engagement?
  • What is the impact of workspace design and layout on the employee experience and employee engagement?
  • How is HR changing how it operates to enable consumer-driven experiences?
  • What impact is this focus having on business results?

In preparation for the meeting, please spend some time reflecting on your own personal experiences in the above areas. During the meeting, we’ll spend time talking about each of the areas as well as others that are identified through the course of our conversations together.

This working group will run from 8:30-3:00pm with a continental breakfast and working lunch. The session is free of charge to CAHRS partner firms, but participation is limited to no more than twenty-five attendees.

Cornell Discussion Leader:

Chris Collins is Associate Professor of Human Resources and Director of Graduate Studies, ILR School, Cornell University.

Hotel Recommendations:

Boston Seaport Westin - 425 Summer Street, Boston, MA 02210
AC Hotel by Marriott Boston Downtown - 225 Albany Street, Boston, MA 02118